Afterpay Day sales: how to save, without blowing your budget
Get the best 2025 Afterpay Day deals without debt: Learn what Afterpay Day is, when it starts, how long it lasts, and how to budget for it like a pro.
Why budgeting helps you plan ahead to make the most of Afterpay Day deals
You know what’s better than scoring 40% off sneakers during Afterpay Day sales? Actually having the money to pay them off, on time, stress-free, and without a single late fee or credit mark.
If you missed the EOFY sales and you’re planning to shop the upcoming Afterpay Day sale, this is your must-read guide. We’ll show you how to budget better, shop smarter, and use Buy Now, Pay Later (BNPL) without crushing your credit score. Because grabbing big discounts shouldn’t leave you with unmanageable debt.
When is Afterpay Day 2025?
Afterpay Day 2025 runs from Wednesday, 14 August to Saturday, 17 August. Mark your diaries. This shopping event is a key date in the 2025 retail calendar. It attracts major brands like THE ICONIC, Mecca, Sephora, Dyson, Coach, and New Balance. Expect exclusive online and in-store deals across fashion, home, beauty, technology and more.
To access the sales, you’ll need to shop with retailers that offer Afterpay as a payment option, available both online and in-store at checkout:
- Browse the Afterpay shop directory or your favourite retailer’s homepage
- Shop with participating brands across Australia
- Choose Afterpay at checkout and pay in four interest-free instalments.
What is Afterpay Day and how does it work?
If you’re wondering “what is Afterpay Day?”, it’s a national sales event run by Afterpay, designed to help users access major discounts while using their BNPL platform. It’s like Black Friday, but with instalments.
Are Afterpay Day sales only online?
No, Afterpay Day sales are available both online and in-store at participating retailers, giving shoppers flexibility no matter how they like to shop.
Retailers across Australia join the event. They offer great deals on fashion, sneakers, cosmetics, tech, lifestyle, and homewares. You can shop online or use click and collect in-store. Afterpay Day 2025 offers a user experience made for budget-smart shoppers.
How long does the Afterpay Day sale last?
The August Afterpay Day sale lasts four days only, from August 14 to August 17. Wondering when the Afterpay Day sale ends? The event ends at midnight Saturday. Loyal customers and email subscribers should use early access or social media teasers from brands like JB Hi-Fi and David Jones.
Looking for the best Afterpay Day sales Australia has to offer? Keep an eye on your inbox and social feeds for early announcements.
How to use Afterpay Day to budget ahead for Christmas
If you like to plan or dislike last-minute Christmas chaos, Afterpay Day is a good chance to buy gifts, decorations, and beauty products early for the festive season.
Need inspiration? Our Summer budgets are made in winter blog is your perfect guide for Christmas in July, filled with budgeting ideas that will help you beat the December rush.
How does Afterpay Day affect your credit score?
BNPL is booming in Australia, with 38% of Aussies using a Buy Now, Pay Later service in the past 6 months according to Finder. But it’s not all smooth sailing: 1 in 4 users admit to missing a repayment, and 20% say it’s led them into unmanageable debt.
That’s why understanding the risks before shopping the Afterpay Day sales is so important, especially now that services like Afterpay are officially regulated under the National Consumer Credit Protection Act just like traditional lenders.
That means:
- Credit checks are now part of the sign-up or spending limit increase process
- Late payments can lead to defaults if unpaid over 60 days and above $150
- Using multiple BNPL accounts can look risky to lenders.
So while you might feel like you’re winning on price, it’s worth understanding the long-term financial impact. We’ve broken it all down in our blog: Does Afterpay and Buy Now Pay Later affect your credit score?
Smart ways to shop the Afterpay Day sale
Let’s flip the sales strategy. Instead of Afterpay guiding your spending, let your budget take the lead:
- Plan your spending limit before the event begins, use our free Personal Budget Template
- Stick to one BNPL provider to improve your credit health
- Set payment reminders and avoid late fees
- Don’t use Afterpay for everyday basics like groceries or fuel.
Pro tip: if it wouldn’t make it into your usual budget, it might not belong in your cart.
Want to use Afterpay without getting caught in the debt trap?
Here’s the smarter way to shop sales: plan for them.
MyBudget has helped over 130,000 Australians get out of debt and take control of their finances. If you’re experiencing money stress or looking for debt relief solutions, our expert team will help you create a plan that works for your life and goals.
We can help you prep for Afterpay Day sales by:
- Setting up a budget that includes seasonal events and special deals
- Automating your payments, so you never miss a due date
- Helping you build savings so you can buy now without relying on pay later
- Supporting your long-term financial wellness goals, not just the next online checkout.
Whether you’re shopping for Father’s Day, browsing lifestyle upgrades, or eyeing off a new Chromebook, we’ll help you plan for it with confidence.
Enquire with MyBudget today or call us on 1300 300 922 and be ready before the next big sale lands in your inbox.
Need help getting out of debt?
Our free eBook 10 steps to get out of debt guides you through your Australian debt relief options, from budgeting to debt relief programs, so you can find the best path forward.