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Tammy Barton in The Australian on shrinkflation: paying more for less
Tammy Barton featured in The Australian on supermarket shrinkflation (October 2026)
MyBudget Founder and Director Tammy Barton has shared insights with The Australian on how shrinkflation in Australia is putting more pressure on household grocery budgets.
The article explores how everyday products, from chocolate and breakfast cereals to yoghurt and dishwashing liquid, are shrinking in size while shoppers pay more per gram or millilitre.
Tammy highlighted what MyBudget’s money coaches are hearing from households: their grocery budget isn’t stretching as far as it used to, even when they’re buying the same items.
She encouraged shoppers to set spending caps for food and household staples, stick to a budget and be wary of packaging redesigns that can accompany smaller products. The feature also explains how checking unit pricing can help shoppers compare value and spot hidden price increases.
Read the full article on The Australian →
Or you can download the PDF here.
If rising grocery costs are squeezing your budget, book your free appointment. MyBudget can help you create a personalised plan to manage everyday expenses and feel more confident about your money.
This article has been prepared for information purposes only, and does not constitute personal financial advice. The information has been prepared without taking into account your personal objectives, financial situation or needs. Before acting on any information in this article you should consider the appropriateness of the information having regard to your objectives, financial situation and needs.
